I'm Bellen--the world's 1ST CRAYON ACTIVIST™ and creator of the goal to get multicultural crayons in the hands of every student so that no kid feels "disincluded"! This happened only AFTER my "many beautiful colors" response changed the skin-color crayon language in my own classroom and school . I spoke with my mom and she made a suggestion... but I came up with my own colorful solution! And it helped everyone around me, and me, too--grow!
And in Spring 2019, my More than Peach™ Project was born. I started donating to students using money I'd saved with the goal of donating to 80,000 students in my community--leaving out no one--because it was important that all kids, teachers, and families were part of the conversation. Bellen's More than Peach Project™ has since become my 501(c)(3) nonprofit organization and has also inspired the "big brand" to make big changes! My messages and exclusive products are created to empower students; build awareness; support opportunities in gifted education; and dismantle "perception gaps"—providing an enriching experience to students & adults and creating a platform for all to be heard!
So after lots of hard work and your support, I'm SO EXCITED to now offer More than Peach™ exclusive Palette Packets, More than Peach™ multicultural crayons and sketchpads to share with kids everywhere--to further the empathy and curiosity of all kids. I created More than Peach multicultural crayons to best represent a genuine mission and spirit and to allow me to reach more students. The new crayons arrive late summer and I hope you love them! "Be you. Brilliant." #MoreThanPeach is about #MoreThanCrayons.
Please note that I am not a partner to the “big brand” and began my project by donating products to spread needed messages and build empathy. I was also confused that once a single crayon was named “flesh” and that more recently friends called only the peach crayon "skin color" and I wanted to change that.
"There's no coloring rule book...now back to my drawing." 🧡-Bellen
Meet Bellen in the Back-to-School Cover Story (Aug.2020) of Scholastic Magazine!
About the President of More than Peach
Bellen Woodard is the 9 year-old President of Bellen’s More than Peach™ Project & the World’s 1st Crayon Activist™. Since spring of 2019, Bellen has been the creative genius behind the start and expansion of The More than Peach Project—the vision and philanthropic effort she imagined to place multicultural crayons in the hands of all students. Bellen’s project has since gone on to become a national movement and is also credited as being the influence behind increased accessibility of items by a leading art brand and influencing many others. (She is not a partner of the leading brand.) Bellen’s relentless work and empathetic spirit have allowed her to build a growing and successful nonprofit and the More than Peach brand to include her own successful line of exclusive More than Peach multicultural and rainbow crayons and more!
And she is making history. The Virginia General Assembly, Virginia’s legislative body, recently passed the “Bellen Bill” in Bellen’s honor in recognition of her visionary leadership by way of her More than Peach Project as well as her shown academic excellence. Thanks also to the Virginia Museum of History & Culture (VMHC), Bellen's More than Peach crayons will be held permanently and displayed by VMHC! Owning More than Peach crayons is owning a piece of history!
But most of all, Bellen Woodard is a 9 year old who works hard, plays harder, and strives to make the most of her spaces and to change the world...one crayon at a time.
“Bellen’s ability to honor and understand her value while recognizing others without exclusion is inspiring to watch. When the suggestion was made to her to offer the brown crayon instead of the peach, Bellen very thoughtfully declined--thinking critically and seeking a more inclusive solution. Her response managed to change the interactions in her classroom from that point forward. It reminds us adults of the wisdom, leadership, and unlimited potential of our youth and the importance of showing both courage & humility in our spaces."-Loudoun Diversity Council